Branch

Deep Link Behavior Tool

Channels are the different tools and platforms you use to communicate with your target audience. An example of a channel is your website.
The brand, organisation, or tool associated with your channel. This is where your link will be placed. An example of a partner is YouTube.
The platform is the environment for desktops, tablets and smartphones where users will interact with your links. In the world of mobile, iOS and Android are the main platforms.
Does the user have your app installed on their device? The App Status defines this as either yes - the app is installed, or no - the app is not installed.
Applications request access to the IDFA in order to track clicks and users have the ability to consent or reject this request. The IDFA Source describes the app where the user came from before opening your app.
Applications request access to the IDFA in order to track clicks and users have the ability to consent or reject this request. The IDFA Client describes the destination app where consent is requested (this is your brand’s app).

Email

(Channel)

Braze

(Partner)

Android

(Platform)

App Installed

(App Status)

Not Applicable

(IDFA/GAID status-source app)

Not Applicable

(IDFA/GAID status-client app)

This is the type of Branch link we recommend using in this particular scenario.
What is the deep link flow when a Branch link is clicked. Will the link redirect the user to the appropriate content within your app (deep linking)?
Attribution is the marketing practice that assigns the value of an activity back to the source channel or campaign. The Branch Attribution Method is the method used to track attribution back to the source in this particular scenario (where attribution is possible).
The type of attribution that Branch can track. Aggregate data is high-level data which is acquired by combining individual-level data into overall totals. Device level data is individual-level data which is more granular.
iOS Private Relay is a Apple privacy related feature which hides a user’s IP address making attribution and deferred deep linking more difficult. Branch’s NativeLink is a solution to preserve deferred deep linking functionality whilst respecting user privacy.
Can cost data be tracked by Branch in this scenario. Cost data refers to the cost of running the original advertising campaign which instigated the click or install. Cost data is useful for calculating ROI for marketing professionals.
Can install events and open events be tracked by Branch in this scenario.
Can sales revenue be captured and tracked by Branch in this scenario after the user has clicked on the Branch link. Sales revenue relates to the value of purchases made by a user within the app after clicking on a Branch link.
Can sign-up events be tracked by Branch post install in this scenario. A sign-up refers to a user signing up to a newsletter or becoming a member once they have installed and opened your app.

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